Man in the Middle Password Sniffer

ok so i finally spoofed a network and i was able to see teh url's and even the images of my victim. is there a kali program specificly for password sniffing? or would i be better off to log the key strokes and hope the victim logs in? is it possible to reroute the victim to a comprimised facebook or gmail site that forces them to log in? like i said im new. ive been searching google and youtube. the problem is i think, i just dont know what to type in to explain what it is i am trying to do.